Privacy Policy

SUBVERSION is a brand owned and operated by NUVO ATHLETICS LLP ("Company", "we", "us", or "our"). This Privacy Policy describes how we collect, use, process, store, disclose and protect your personal information when you access, browse, register on, or make purchases through www.subversion.co.in ("Website").

By accessing or using the Website and voluntarily providing your personal information, you consent to the collection, use, processing, storage and disclosure of your information in accordance with this Privacy Policy and applicable laws.

1. Information We Collect

We may collect the following categories of information:

A. Information Provided by You

  • Full name
  • Mobile number
  • Email address
  • Shipping address
  • Billing address
  • Account credentials (where applicable)
  • Order history
  • Customer support communications
  • Any other information voluntarily provided by you

B. Payment Information

Payments made through the Website are processed by authorized third-party payment service providers.

We do not store your complete debit card, credit card, UPI credentials, banking credentials, CVV or other sensitive payment authentication information.

C. Automatically Collected Information

When you access or use the Website, we may automatically collect:

  • IP address
  • Device information
  • Browser type and version
  • Operating system
  • Website usage information
  • Clickstream data
  • Date and time of access
  • Referring URLs
  • Cookies and tracking data

2. How We Collect Information

We collect information when you:

  • Create an account
  • Place an order
  • Subscribe to newsletters or marketing communications
  • Contact customer support
  • Participate in promotions, surveys, or contests
  • Browse or interact with the Website.

3. Purpose of Processing Personal Information

We may use your information for the following purposes:

  • Processing and fulfilling orders
  • Facilitating payments and checkout processes
  • Providing customer support
  • Managing user accounts
  • Delivering products and services
  • Verifying transactions and preventing fraud
  • Improving Website functionality and user experience
  • Conducting analytics and performance monitoring
  • Sending transactional communications
  • Sending marketing and promotional communications
  • Complying with legal and regulatory obligations
  • Enforcing our Terms and Conditions and other policies.

4. Cash on Delivery (COD) Orders

Where you select Cash on Delivery as a payment method, we may share your name, contact information, and order details with verification, fraud detection and risk management service providers for order verification and fraud prevention purposes.

We reserve the right to cancel, reject or restrict Cash on Delivery orders identified as potentially fraudulent or high-risk.

5. Sharing and Disclosure of Information

We may share personal information with:

Service Providers

  • Payment gateways and payment processors.
  • Checkout service providers (including GoKwik).
  • Logistics and courier partners.
  • Technology and cloud hosting providers.
  • Customer support providers.
  • Analytics and marketing service providers.
  • Fraud detection and risk management partners.

Legal and Regulatory Authorities

We may disclose personal information if required:

  • by applicable law.
  • by a court order.
  • by governmental, regulatory, tax, or law enforcement authorities.
  • to protect our legal rights or prevent fraud.

Business Transfers

Your personal information may be disclosed, transferred or assigned as part of any merger, acquisition, consolidation, reorganization, restructuring, financing transaction, sale of assets or transfer/sale of all or a portion of our business or operations.

6. Cookies and Tracking Technologies

We use cookies, pixels, tags and similar technologies to:

  • Improve Website functionality
  • Remember user preferences
  • Analyze Website traffic
  • Measure marketing effectiveness
  • Personalize user experience.

These technologies may include:

  • Shopify Analytics
  • Google Analytics
  • Meta (Facebook and Instagram) Pixel
  • Other analytics and advertising tools.

You may manage or disable cookies through your browser settings. However, disabling cookies may affect certain Website functionalities.

7. Marketing Communications

We may send:

Transactional Communications

  • Order confirmations
  • Delivery updates
  • Account-related notifications
  • Customer support communications.

These communications are necessary for providing services.

Promotional Communications

Where permitted by law or where you have opted in, we may send:

  • Promotional emails
  • SMS communications
  • WhatsApp communications
  • Marketing offers and campaigns.

You may unsubscribe or opt out of marketing communications at any time by following the instructions included in such communications or by contacting us.

8. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes described in this Privacy Policy
  • Complete transactions and provide services
  • Comply with legal and regulatory requirements
  • Resolve disputes
  • Enforce contractual rights and obligations.

Upon expiry of the applicable retention period, personal information may be deleted, anonymized or securely archived in accordance with applicable law.

9. Data Security

We implement reasonable technical, organizational and administrative security safeguards designed to protect personal data against unauthorized access, disclosure, alteration, loss, misuse or destruction, in accordance with applicable law.

However, no method of transmission over the internet, electronic storage system or security mechanism can be guaranteed to be completely secure. Accordingly, while we strive to protect personal data, we cannot guarantee absolute security of information transmitted to or through the Website.

Nothing in this Privacy Policy shall be construed as limiting or excluding any obligations imposed on us under applicable data protection laws.

10. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to your personal information
  • Request correction or updating of inaccurate information
  • Request deletion or erasure of personal information
  • Withdraw consent previously provided
  • Request information regarding the processing of your personal information
  • Nominate another individual to exercise your rights in accordance with applicable law
  • Lodge grievances regarding the processing of your personal information.

To exercise any of these rights, please contact us using the details provided below.

Withdrawal of consent shall not affect the lawfulness of processing undertaken prior to such withdrawal and may affect our ability to provide certain services.

11. Third-Party Websites and Services

The Website may contain links to third-party websites, platforms, applications or services.

We do not control and are not responsible for the privacy practices, policies, or content of such third-party services. Users are encouraged to review the privacy policies of such third parties independently.

12. Children's Privacy

The Website is not intended for individuals under the age of 18 years.

We do not knowingly collect personal information from minors. If we become aware that personal information of a minor has been collected without appropriate authorization, we will take reasonable steps to delete such information.

13. Grievance Redressal

If you have any concerns, complaints, requests, or grievances regarding this Privacy Policy or the processing of your personal information, you may contact:

Email: info@subversion.co.in

Address: NUVO ATHLETICS LLP

13 SeeYup Koon, 2nd Floor,
Nawab Tank Road, Mazgaon Dock,
Maharashtra, Mumbai - 400010

Address as per GST:

India house, 5th Floor,
Kemps corner, August kranti marg,
Maharashtra, Mumbai - 400036.


We will endeavour to address grievances within the timelines prescribed under applicable law.

14. Changes to this Privacy Policy

We reserve the right to amend, modify or update this Privacy Policy at any time.

Any changes will be posted on this page. Continued use of the Website following publication of any updated Privacy Policy shall constitute acknowledgment of the revised Policy.

15. Contact Us

For any questions regarding this Privacy Policy or our privacy practices, please contact:

NUVO ATHLETICS LLP

Registered Office: NUVO ATHLETICS LLP

13 SeeYup Koon, 2nd Floor,
Nawab Tank Road, Mazgaon Dock,
Maharashtra, Mumbai - 400010

Email: info@subversion.co.in

Website: www.subversion.co.in

Address as per GST:

India house, 5th Floor,
Kemps corner, August kranti marg,
Maharashtra, Mumbai - 400036.